by Cecile Farnum

Most marketing and communications literature written for the library world are great at giving you ideas on how to trumpet your wonderful collections and services, and maximize the positive exposure your library receives. But what about advice on what to do when your library receives negative publicity? The reality is that at some point, whether deserved or not, your library may be the recipient of some negative attention - this could be in the form of a newspaper story, television coverage, or even comments made through social media outlets.