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Winning at Fundraising:
Creativity + Teamwork = Success
Building the Donor Pyramid
Donor Pyramid
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Clustering – amount of $$ - people
involved
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Replicates what is happening in the
community
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Bottom ‘booksales – some mail - events
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Middle Corporate service clubs
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Top Capital campaigns
Handout - The Pyramid of Giving
- From James M. Greenfield,
Fund-Raising: Evaluating and
Managing the Fund Development Process, John Wiley & Sons,
Inc., 1999. *Reprinted with
permission of John Wiley & Sons, Inc.
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Engage donors at the bottom and try to
engage them in other activities that will lead people to
greater levels of giving.
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Donor pyramid – use a
mix of methods – to feed into other fundraising programs; get
different pots off money from your community
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Who is doing what – roles and
responsibilities – no one way to do things – staff can work
wit volunteers – volunteers can work with staff so you can all
be successful together
Create a mix so you are not heavily
dependant in one area. You can create an annual plan to:
Make the best use of:
Workshop participants provided their own examples of fundraising
activities.
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