What is @ your library^®

@ your library^® is a brand.
A brand is a visual symbol that through repeated use is meant to impress indelibly the message the brand wants to convey on a person’s mind.

Librarians and libraries who adopt the brand commit themselves to speak loudly and clearly about the value of libraries and librarians to our communities, schools, academic institutions, and businesses as well as to our society, democracy, and the new digital age.

The brand is:

UNIVERSAL in as much as people from around the world have signed on to make it their library’s logo. @ your library^® to date has been translated into seventeen different languages.

ADAPTABLE to all types of libraries and can be used for local promotion, for major national campaigns, for advocacy and lobbying or other marketing initiatives that you develop.

ECONOMICAL since you don’t need a large budget to participate. Brand everything you currently have. Use it for program planning, use it on new stationary, or use it for community outreach and awareness campaigns. It is as easy as adding it to your library’s web page.

Here are a few examples of libraries that have already used it in a number of ways.
Guelph University Library: http://www.lib.uoguelph.ca/
Barrie Public Library: http://www.library.barrie.on.ca/news/news.htm
St. Catharines Public Library: http://www.stcatharines.library.on.ca/libnews/library_news.htm
Brantford Public Library: http://www.brantford.library.on.ca/

MEMORABLE because its very format is a memory aid thus:

@	=	is your library’s symbol to technology. It connects you and your library to the world.
your	=	signals ownership. You are one link to all libraries, to all services to all communities.
library	=	is the familiar place, a known entity, physically or virtually, that makes us one.