How
to use the trademark
Trademark Use Policy
@ your library® is an adopted trademark of the American
Library Association. The brand has been trademarked to
ensure that everyone who uses it in libraries around the
world does so in a consistent manner. Only if the brand
looks the same wherever it is used will it have the opportunity
to succeed.
Libraries of all types within the Province of Ontario
may use the @ your library® trademark as negotiated
by the Ontario Library Association with the American Library
Association. These are the conditions that apply:
- The trademarked typeface is American Typewriter
Medium Weight.
- The preferred colour for @ your library®
is red and blue, with the
"@" in red (PMS 032) and "your library"
in blue (PMS 072).
- A secondary colour option for the entire phrase
is black and/or white.
- If neither of the color options above work, tasteful
alternatives are
acceptable.
- The ® symbol must follow the phrase
@ your library®.
It violates the trademark to insert a word or phrase into
the logo such as "@ your college library®"
or "@ your college library media center®."
Any phrase or word may be used in front of the trademark
and may be in whatever font or colour is desired. There
are no restrictions.
Libraries may use the trademark on signage, brochures, newsletters,
web sites or other promotional materials distributed without
cost by a library.
Any other uses, and any use by parties other than libraries
and library organizations, are subject to the prior written
approval of OLA. This includes a library or library organization
selling a promotional item or product. Libraries and library
organizations are welcome to submit a written proposal to
OLA to develop a special licensing agreement for the sale
of @ your library® products outside of these provisions.
A royalty may be required.
Approved merchandise may be sold at the library or at a
physical location within the community served by the library,
but not through mail order, e-commerce, or other distribution
methods.
For further information, contact OLA <atyourlibrary@accessola.com>,
or by telephone 1-866-873-9867 or by FAX 1-800-387-1181.