Power of the Brand:
It's Yours to Use @ your library®
Presenter: Paula de Ronde, Chair, Libraries Advance Ontario Task Force

This practical audio seminar will inspire you to use the @ your library® brand throughout your library and community. In this seminar we move from what we do, to why what we do matters. Our brand can help us elucidate our role, focus on our value to our communities as well as enhance our status as one with a worldwide community of information service providers.

We will build on your understanding of how to use the brand, how easy it is to use, how universal it is. We will give you examples of creative uses of the brand so far, as well as update you on OLA's plans for the brand that will help you in your own planning and marketing/advocacy issues.

WHEN

WHO SHOULD PARTICIPATE

Library staff especially those involved in marketing and programming, trustees, volunteers and library supporters of all types of libraries.

KEY TOPICS COVERED

  • How to use the brand including parameters set by ALA
  • Practical applications of the brand to a variety of situations
  • Components of a brand
  • Do's and don'ts of brand use
  • How to build awareness of the brand
  • OLA's commitment to members and where we are

BENEFITS

Participants will -

  • Become comfortable in explaining the brand and using it
  • Receive a list of ideas to use the brand plus a top ten list of uses that are NOT recommended
  • Be directed to a host of helpful sites
  • Get tips on presenting the power of the brand to non-library constituents

METHOD OF INSTRUCTION

Audio with accompanying PowerPoint and handouts.

FEES

Member: $48.00 + GST
Non-Member: $68.00 + GST
Fees include telephone connection, all long-distance charges and allows for multiple people to participate in one location.


Presenter Biography

Paula de Ronde, Chair, Libraries Advance Ontario Task Force, former Community Outreach Co-ordinator at Toronto Public Library, OLA President in 1992, and 2003 Distinguished Service Award Recipient. Paula remains an active advocate for libraries at a provincial, national and international level. Passion Up! was the title of the first @ your library® workshop launching the library brand and passion is what she brings to her every effort.