Goals and Objectives

1. To increase awareness and visibility of libraries by…

• fostering partnerships and collaboration of libraries of all types
• encouraging the use of the brand
• developing tools and materials to help librarians and library staff to use the brand effectively
• encouraging the sharing of ideas and best practices to promote the brand

2. Increasing the profile of libraries and librarians to reflect the constantly changing demands of the 21st century by…

• initiating discussions with governments on key issues and policies effecting our communities
• lobbying for funding to meet the increased information needs of the 21st century.
• communicating to governing bodies the value of libraries and librarians to society.
• promoting the impact of libraries and librarians to open the door to learning and access to information for all

3. To see libraries become a united front by…

• bringing renewed energy to the promotion of libraries and librarians
• building strong partnerships to enhance advocacy and lobbing initiatives
• focusing librarians and library staff on their common values in the public’s eye

“The ultimate search engine is @ your library^®”