Library Advocacy Now @ your library®
A full day workshop (9:00 a.m. - 4:00 p.m.)
COURSE NOT SCHEDULED AT THIS TIME.
Overview:
Advocacy is an art and a skill. The art comes from you
and your passion for libraries. You begin with knowing
your own strengths and beliefs. The skill comes from the
application of identifiable marketing and public relations
techniques to the development of support and understanding
for libraries over an extended period of time. The arrival
of the international brand @ your library®, provides
a fresh point-of-view and extends the focus of advocacy
efforts to the collective power of all libraries in the
community working together.
Session description:
This workshop uses the techniques and experience learned
in CLA’s Library Advocacy Now! program. It applies
the principles of this and other advocacy programs to
the development of multi-library advocacy partnerships
around the @ your library® brand. @ your library®
requires collective action to enlarge the power of advocacy
both at your building level and at your library community
level.
Who should attend:
Anyone in any type of library who is passionate about
libraries is encouraged to attend – administrators,
public library board members, library staff, friends,
users.
Key topics in workshops:
- Determining the contexts and levels of commitment
for libraries working together and alone.
- Interpret issues and concerns affecting your library
and your library community.
- Understand the planning process for individual
and collective advocacy programs.
- Identify key-decision makers and their needs.
- Develop a sensitivity to the role played by mutual
respect and caring for each other and for the people you
are targeting.
- Determine how risk can be shared in the actions
you and your library partners take.
- Consider approaches and tools available to advocates
and how they can be shaped.
- Look at how you can evaluate the continuity and
success of your advocacy.
Method of instruction:
This on-day session is fully interactive with presentations
by trained library advocates, combined with individual
and group exercises. It concludes with an advocacy planning
session involving all participants.
Each person will receive the OLA’s Advocacy
@ your library® kit and the comprehensive Library Advocacy
Now! Participants Guide published by the Canadian Library
Association.
Pricing:
Members, $109
Non-members, $144
Includes instruction, materials and breaks.
